Cinematic demo · founder recording surface
Walk it once. Record on the second pass.
Ten beats. Target run time: ~101s. Hidden from nav. Safe to share with prospects via direct link.
Verticals you can record
Playbook
Click-by-click recording playbook
One beat per row. The "do" line is for the hand on the mouse; the "say" line is the founder voiceover.
Beat · 01
~6s/
Do · Open homepage. Pause on hero. Type 'Bella Barber' + pick Barber shop. (Swap to 'Ridge HVAC' + HVAC for the trades cut.)
Say · “Every local service business deserves an AI employee that answers calls, books appointments, and catches the customers you'd otherwise miss. Pick yours.”
Beat · 02
~3sClick 'Get my business ready →'
Do · Tap CTA. Cursor travels with intent.
Say · “One click. Just your name and what you do.”
Beat · 03
~12s/create-ai-worker?name=Bella+Barber&vertical=barbers
Do · Pause on the safe-adoption strip (works alongside Booksy/Vagaro/Square). Scroll Stage 01 → name your worker → tap the brand-color swatch → toggle Operator Dark to show the whole shell repaint.
Say · “Pick a vibe. Name your AI employee. Pick your brand color — we'll keep it readable. The whole surface responds to your choices.”
Beat · 04
~10sScroll to Stage 02 (Training)
Do · Edit Starting rate to 'From $45'. Toggle reservation deposit on. Pick response speed 'Within 15 minutes'.
Say · “Tell your assistant the rules. Prices. Hours. What to decline. Like training an employee — because you are.”
Beat · 05
~5sScroll to Stage 03 (Behavior)
Do · Pick 'Book fast' archetype. Show the preview chat copy update.
Say · “Pick how they handle the next customer.”
Beat · 06
~12sScroll to Stage 04 → tap 'Launch My AI Worker →'
Do · Click Launch. Cinematic agent orchestration plays. Five agents lighting up. Activity feed scrolling.
Say · “Five agents. Working in parallel. About ten seconds.”
Beat · 07
~10sReveal screen lands automatically
Do · Pause on 'Meet Bella. Trained for Bella Barber.' Scroll past the impact stats.
Say · “Your AI employee is ready. Trained for your shop. Live.”
Beat · 07b
~7s/pricing
Do · Open /pricing. Hover Solo card. Note 30-day trial · $39/mo after. Tap 'Choose Solo' to open Stripe Checkout.
Say · “Thirty-day trial. No commitment. Solo starts at thirty-nine a month after that.”
Beat · 07c
~6s/pricing?checkout=success&session_id=…
Do · Returning from Stripe. Pause on the claim handoff. The wizard payload survives the redirect.
Say · “Pay, return, claim your AI employee. Your setup made it across.”
Beat · 08
~8s/b/jakes-cuts
Do · Open a themed public booking page. Show the customer-facing experience. Scroll past hero → services → FAQ → sticky rail on mobile.
Say · “This is what your customer sees. One link. From their Instagram bio.”
Beat · 09
~14s/demo/dashboard
Do · Open the seeded mock dashboard. Calm digest top. Calm loop next. Booking requests card with realistic incoming customers. Scroll to the Returning Customers panel.
Say · “And this is what you see. The other side of the same thread — plus the customers your old system was quietly losing.”
Beat · 10
~8s/demo/launch
Do · Closing reveal frame. The 'Your AI employee is ready' headline. Hold on the CTA.
Say · “BookerMove. The AI employee platform for local service businesses. Yours, in under sixty seconds — and it works alongside the calendar you already use.”
Production notes
- Recording tool · Loom (desktop screen + mic). For social cuts, export MP4 → CapCut Free → trim to 60s hero · 15s teaser · 9:16 vertical reel.
- Voice · Calm, low-register, founder-energy. If using TTS, prefer ElevenLabs free tier OR Edge TTS (Microsoft, free). Avoid YouTube-clickbait inflection.
- Music · Royalty-free cinematic ambient (Epidemic Sound free tier · Pixabay Music · Uppbeat). Drop volume to ~12% under voice.
- Mobile cut · Re-record beats 01, 06, 07, 09 on a phone-sized viewport (390×844). Same script, faster pacing.
- Silent caption version · Burn the 'Say' lines as captions in CapCut. Bottom third. White on dark drop-shadow.
- Share · Direct link to /demo for prospects. Don't link from nav. URL is shareable but not indexed.
Edits to this playbook live in app/demo/page.tsx. Update the STEPS array, redeploy, walk it once before recording.