Cinematic demo · founder recording surface

Walk it once. Record on the second pass.

Ten beats. Target run time: ~101s. Hidden from nav. Safe to share with prospects via direct link.

Playbook

Click-by-click recording playbook

One beat per row. The "do" line is for the hand on the mouse; the "say" line is the founder voiceover.

  1. Beat · 01

    ~6s

    /

    Do · Open homepage. Pause on hero. Type 'Bella Barber' + pick Barber shop. (Swap to 'Ridge HVAC' + HVAC for the trades cut.)

    Say · Every local service business deserves an AI employee that answers calls, books appointments, and catches the customers you'd otherwise miss. Pick yours.

  2. Beat · 02

    ~3s

    Click 'Get my business ready →'

    Do · Tap CTA. Cursor travels with intent.

    Say · One click. Just your name and what you do.

  3. Beat · 03

    ~12s

    /create-ai-worker?name=Bella+Barber&vertical=barbers

    Do · Pause on the safe-adoption strip (works alongside Booksy/Vagaro/Square). Scroll Stage 01 → name your worker → tap the brand-color swatch → toggle Operator Dark to show the whole shell repaint.

    Say · Pick a vibe. Name your AI employee. Pick your brand color — we'll keep it readable. The whole surface responds to your choices.

  4. Beat · 04

    ~10s

    Scroll to Stage 02 (Training)

    Do · Edit Starting rate to 'From $45'. Toggle reservation deposit on. Pick response speed 'Within 15 minutes'.

    Say · Tell your assistant the rules. Prices. Hours. What to decline. Like training an employee — because you are.

  5. Beat · 05

    ~5s

    Scroll to Stage 03 (Behavior)

    Do · Pick 'Book fast' archetype. Show the preview chat copy update.

    Say · Pick how they handle the next customer.

  6. Beat · 06

    ~12s

    Scroll to Stage 04 → tap 'Launch My AI Worker →'

    Do · Click Launch. Cinematic agent orchestration plays. Five agents lighting up. Activity feed scrolling.

    Say · Five agents. Working in parallel. About ten seconds.

  7. Beat · 07

    ~10s

    Reveal screen lands automatically

    Do · Pause on 'Meet Bella. Trained for Bella Barber.' Scroll past the impact stats.

    Say · Your AI employee is ready. Trained for your shop. Live.

  8. Beat · 07b

    ~7s

    /pricing

    Do · Open /pricing. Hover Solo card. Note 30-day trial · $39/mo after. Tap 'Choose Solo' to open Stripe Checkout.

    Say · Thirty-day trial. No commitment. Solo starts at thirty-nine a month after that.

  9. Beat · 07c

    ~6s

    /pricing?checkout=success&session_id=…

    Do · Returning from Stripe. Pause on the claim handoff. The wizard payload survives the redirect.

    Say · Pay, return, claim your AI employee. Your setup made it across.

  10. Beat · 08

    ~8s

    /b/jakes-cuts

    Do · Open a themed public booking page. Show the customer-facing experience. Scroll past hero → services → FAQ → sticky rail on mobile.

    Say · This is what your customer sees. One link. From their Instagram bio.

  11. Beat · 09

    ~14s

    /demo/dashboard

    Do · Open the seeded mock dashboard. Calm digest top. Calm loop next. Booking requests card with realistic incoming customers. Scroll to the Returning Customers panel.

    Say · And this is what you see. The other side of the same thread — plus the customers your old system was quietly losing.

  12. Beat · 10

    ~8s

    /demo/launch

    Do · Closing reveal frame. The 'Your AI employee is ready' headline. Hold on the CTA.

    Say · BookerMove. The AI employee platform for local service businesses. Yours, in under sixty seconds — and it works alongside the calendar you already use.

Production notes

  • Recording tool · Loom (desktop screen + mic). For social cuts, export MP4 → CapCut Free → trim to 60s hero · 15s teaser · 9:16 vertical reel.
  • Voice · Calm, low-register, founder-energy. If using TTS, prefer ElevenLabs free tier OR Edge TTS (Microsoft, free). Avoid YouTube-clickbait inflection.
  • Music · Royalty-free cinematic ambient (Epidemic Sound free tier · Pixabay Music · Uppbeat). Drop volume to ~12% under voice.
  • Mobile cut · Re-record beats 01, 06, 07, 09 on a phone-sized viewport (390×844). Same script, faster pacing.
  • Silent caption version · Burn the 'Say' lines as captions in CapCut. Bottom third. White on dark drop-shadow.
  • Share · Direct link to /demo for prospects. Don't link from nav. URL is shareable but not indexed.

Edits to this playbook live in app/demo/page.tsx. Update the STEPS array, redeploy, walk it once before recording.